Chic Latin-Inspired Raw Bar & Cafe in 11 Howard Hotel
La Rubia
POV
La Rubia is captivating new concept from Colombian restaurateur Andrés Diaz, located in the perpetually hip 11 Howard hotel. A stylish, lushly designed Latin-inspired raw bar and cafe, it evolves from fresh morning pastries and espresso, to a SoHo lunchtime hotspot, to a see-and-be-seen scene for creatively realized poached halibut and speciality ceviches, paired with tequila and mezcal based signature cocktails and excellent people watching.
La Rubia is captivating new concept from Colombian restaurateur Andrés Diaz, located in the perpetually hip 11 Howard hotel. A stylish, lushly designed Latin-inspired raw bar and cafe, it evolves from fresh morning pastries and espresso, to a SoHo lunchtime hotspot, to a see-and-be-seen scene for creatively realized poached halibut and speciality ceviches, paired with tequila and mezcal based signature cocktails and excellent people watching.
DETAILS
SoHo, NYC
Hours
Sun - Wed 11AM - 7PM
Thur - Sat 10AM - 8PM
ABOUT
Located at the iconic 11 Howard Hotel in New York City’s buzzing and stylish neighborhood SoHo, LA RUBIA is the ideal go-to spot for a quick coffee, a grab-and-go (or dine-in) breakfast, a raw-bar moment, or a low-key cocktail. Its centric location makes it an ideal spot for both locals and tourists, and its all-day menu offering allows for its essence to transform and adapt itself from daylight to nighttime.
- La Rubia
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